The success of the Taycan has a downside; sales of the Porsche Panamera are falling in some markets. So end of story? No, there will be a new one in 2024, as a plug-in hybrid. We caught him.
When the electric Porsche Taycan came on the market in 2020, the first rumors arose about the end of the Panamera. Since then, the Panamera has been overtaken by the Taycan in some markets. This is the case in Germany, for example. The Taycan is also much more popular in the Netherlands. In 2022 the position was 715 against 141. Only the Cayenne sold slightly better with us (726 cars).
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The current Panamera has been on the market since 2016, so it’s on its last legs. Does the success of the Porsche Taycan lead to its downfall? At least. In Europe, the Taycan may be on the rise, worldwide both models sold about equally well in 2022. The Panamera sold 34,142 units, the Taycan did slightly better with 34,801 cars. It should be noted, however, that the differences will increase again. The Taycan suffered more from the chip shortages than the Panamera, but the recovery will start in 2023.
The arrival of a new Panamera is now certain. Our photographer caught a virtually naked Porsche Panamera near the Porsche development center in Weissach, near Stuttgart.
Panamera plug-in hybride
Yet the appearance of the new Panamera is more an evolution of its predecessor than a copy of the Taycan. We mainly expect a more limited range in terms of motors. The current Porsche Panamera is still available with V6 and V8 engines without electrical assistance. That time is most likely over with the new Panamera. On previous spy images we saw flaps on both sides of the car, which indicates a plug-in hybrid powertrain.
That is not new, the current Panamera 4 E-Hybrid is also a plug-in hybrid (PHEV). A six-cylinder petrol engine with 330 hp works together with a 136 hp electric motor. The top model of the Panamera, the Turbo S E-Hybrid with 700 hp, is also a PHEV. Well, what should you do with the very expensive Turbo S (630 hp) if you can also order the cheaper E-Hybrid? It has more power, is more economical and 63,600 euros cheaper.
Why a new Panamera?
The question is why Porsche comes up with a successor to the Panamera and does not play all balls on the Taycan. That has to do with the doubts that many drivers still have about electric driving, especially in the United States. Porsche wants to continue to offer an alternative to these doubters. North America accounts for 25 percent of Porsche sales. A Panamera Sport Turismo will probably also come on the market.