As a leading gadget research website across categories in India, MySmartPrice helps users make the right purchase decisions and delve deeper into consumer behavior and ongoing market trends. With the MSP Laptop Satisfaction Study 2024, we take a look at laptop ownership and buying trends in the country.
As usual, we asked thousands of laptop users in India about their current laptop ownership, satisfaction experience, purchase preferences, and more in the laptop segment. Let’s dive into the laptop market in India in the MSP Laptop Satisfaction Study 2024, based on responses from over 8,000 users.
Laptop Ownership Trends in India
Last year, the Indian government planned to boost the Make-in-India laptop program. HP and Dell were among the first brands to start manufacturing laptops in the country. Therefore, it came as no surprise that these were the top 2 most popular brands among users too.
- HP and Dell are India’s most popular laptop brands with 26.1% and 20.2% market share, respectively.
- Lenovo and ASUS are the third and fourth most popular laptop brands with 14.1 and 10.7% market share, respectively.
- Acer completes the list of top 5 laptop brands in India with 8.5% market share.
- Other brands at the top include Apple, Samsung, Realme, Xiaomi, and Infinix.
Dell And ASUS Are the Most Popular Laptop Brands Under Rs 50,000
Let’s look at the segment-wise breakdown of the most popular laptop brands in different price segments in India.
- HP was the most popular laptop brand of laptops owned by the respondents of MSP Laptop Satisfaction Study 2024 with 26.1% of users owning an HP laptop.
- Dell and Lenovo are the second and third most-owned laptop brands with 20.2% and 16.4% of users, respectively.
- These brands were closely followed by Acer, ASUS, Apple, and Samsung.
Dell continues to be the best brand above Rs 50,000
When it comes to premium laptops, Dell continues to be the favorite. However, HP slipped a rung below with ASUS claiming the second spot.
- In the premium segment, Dell and ASUS are neck to neck with 18.7% and 18.1% of users owning these brands, respectively.
- HP is at the third spot with 17.8% of respondents saying they own the brand’s laptop.
- Apple makes it to the top 5 list for the first time with 15.1% of users closely followed by Lenovo and Acer.
The latest MSP Laptop Satisfaction Study 2024 also revealed that over 50% of respondents have purchased their laptops recently in the last couple of years. And, the Rs 30,000 – Rs 50,000 price bracket is the most popular segment with 35% of respondents owning laptops in this segment.
Laptop User Satisfaction Trends in India
Regarding user satisfaction, we asked the respondents whether they were satisfied with their laptops. Below is the list of best brands in various parameters according to the users.
HP is the top brand in India when it comes to user satisfaction.
Source: MySmartPrice