According to various rumours, Ferrari is on its way to signing a new large-scale sponsorship deal. The American company Hewlett Packard would become the title sponsor of the Scuderia.
Hewlett Packard is no stranger to Formula 1, just think of BMW Sauber’s F1 cars, which sported the logo of the American computer giant years ago. But now, according to various rumours, Hewlett Packard would become Ferrari’s title sponsor.
It is notable that Hewlett Packard would pay an amount that would correspond approximately to what Oracle paid for its agreement with Red Bull Racing. The contract between Hewlett Packard and Ferrari would be worth around 90 to 100 million dollars per year. The agreement between Hewlett Packard and Ferrari would not only be about money but also about a technological collaboration between both parties.
For the time being, it appears that the agreement between Ferrari and Hewlett Packard has not yet been officially signed. Since Ferrari is a listed company, such a major deal must be officially and publicly announced within 48 hours. The announcement of the future collaboration between Hewlett Packard and Ferrari, probably from 2025, would be officially announced during the race weekend in Miami.