Counterpoint Research has published the bill of materials (BoM) for the Apple iPhone 15 Pro Max, which is priced at $1,199. According to the report, components for the base 256GB model cost $502, with the A17 processor and the new telephoto camera bringing an increase over the predecessor.
The analysts revealed that the BoM cost is $37.7 higher than last year’s iPhone 14 Pro Max with 256GB, which was also launched with a price tag of $1,199.
New Max vs old Max
The analysts said the A17 Pro chip is $30 more expensive than the A16 Bionic, mostly because it is made on the 3nm process technology.
The periscope telephoto camera is a first for iPhones. Lante Optics is the supplier of the prism, while Cirrus Logic and LG Innotek make the 3D sensor shift stabilization mechanism. The overall increase is $25.1 (34%), but Counterpoint aggregated all cameras, including the Face ID and ToF modules in the calculations.
Another slight increase in price is the titanium alloy case, which is $7 more than last year’s stainless steel frame.
Apple has increased the RAM in the iPhone 15 Pro Max to 8GB (versus 6GB in the predecessor), but due to the downward trend in the memory market, the price has actually dropped by $16.8. The display of the new iPhone has not changed, and since the display price is also in a downward trend, Apple paid $4 less to Samsung Display and LG Display.
Apple iPhone 15 Pro Max
Apple iPhone 14 Pro Max
Components make up 42% of the final price, but there’s also the price of manufacturing, shipping, and marketing to consider, not to mention the significant R&D costs.
We also have our own comparison between the iPhone 15 Pro Max and iPhone 14 Pro Max. We have gone through all key segments and have a conclusion on which one is better depending on user preferences.
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