Anders Bell has just lately been appointed Head of Analysis and Growth at Volvo Vehicles. Then it’s a bit unusual that he involves the workplace in a Tesla Mannequin Y. We’ll learn the way that works carup.se.
“Do not take any photos now!” Bell shouts on the journalists as he enters the Volvo workplace Tesla Mannequin Y comes driving up. “I unintentionally acquired into the mistaken automotive at the moment.”
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It is unusual that the person accountable for propelling electrical Volvos into the mainstream ought to drive up in a Tesla. Particularly when you think about that Anders Bell offered Volvo’s model new take a look at middle for EVs to the press some time in the past.
With an space of 22,000 sq. meters, it’s the world’s largest complicated for testing automotive software program, in accordance with the producer. The intention is to check fully new software program releases right here, in addition to updates for electrical vehicles.
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Tesla growth chief returns to Volvo
However why does Bell drive to work in a Tesla Mannequin Y? Is that the massive instance for Volvo’s new EVs? No, it is not that spectacular.
To raised perceive what it’s like, you want to try Bell’s profession historical past. He began at Volvo in 1998, the place he primarily labored on the inside of the S60. In 2016 he switched to Tesla. He labored for the American EV pioneer each in California and on the gigafactory in Berlin.
Not too long ago, nonetheless, Anders Bell has returned to his outdated residence in Sweden. There are two vehicles registered within the identify of the Bell household: the Tesla Mannequin Y in query might be a bought lease automotive from the Tesla period. As well as, there’s truly a Volvo within the Bells’ driveway. Though the story doesn’t inform which mannequin that’s.
Comparability Tesla vs. Volvo
In line with Bell, loads nonetheless must be achieved to get Volvo on the precise EV observe. In an interview with the Swedish newspaper Göteborgs-Posten, he in contrast Volvo to a newspaper that has each a paper model and a digital one. At Tesla they by no means needed to fear about an analogue printed newspaper and, in accordance with Bell’s analogy, they may focus one hundred pc on the digital variant.
He’ll now use the experiences he gained with the People at Volvo. He’s conscious {that a} model like Volvo, with its wealthy historical past, is tough to match with a Californian start-up.
Anyway, Bell in all probability is aware of loads about electrical vehicles, however he nonetheless has loads to study private PR. Ship that man on a course!