After the earlier rumors, today there was official confirmation of a collaboration between Ferrari and the American technology company HP.
Earlier this week there were already rumors that HP would become title sponsor of Ferrari in the near future and that agreement was also confirmed today. It is remarkable that the sponsorship agreement will take effect immediately during the next race in Miami, a race in which ‘quite coincidentally’ will also race with a ‘blue-inspired livery’.
In addition to the role of title sponsor, HP’s iconic logo will also appear on the livery of the F1 car, the team kit and the drivers’ overalls. In addition, in addition to being a sponsor of F1, HP will also be a partner for Ferrari’s activities in the F1 Academy and Esports.
It all starts in the garage, where we dare to dream and achieve. Today, @HP and @Scuderia Ferrari announce their historic title partnership.
We are thrilled to embark on a journey to empower people through technology and innovation and create meaningful connections worldwide … pic.twitter.com/X2b0GfiNrk
— Scuderia Ferrari HP (@ScuderiaFerrari) April 24, 2024