Apple’s Electric Car: Apple’s dreams of an electric car may have shattered, but the tech giant is not stopping its experiments. According to a recent Bloomberg reportApple is now focusing on a new home robotics project.
Apple’s Early Stage Robotic Projects
The report suggests that Apple is considering developing a robot that can follow customers around the house. They are also working on a smart display that can move around autonomously.
These projects are still in early stages, with the smart display being further along in development compared to the personal robot. The concept behind the personal robot is to assist users in video calls and household chores like dishwashing. However, achieving this would require significant technological advancements.
On the other hand, the smart display aims to replicate human gestures during video calls. Apple executives, however, have concerns about potential extra costs to consumers and the weight of the robot components.
Competition in the Market
Apple is not the only tech company exploring personal robotics. Amazon’s Astro robot, designed for home monitoring, is priced at around Rs 2,00,000. Samsung has also showcased its Ballie robot, a smart home assistant with an integrated projector.
Why Apple Ended Its Electric Car Project
Apple terminated its electric car project, internally known as “Titan”, due to various factors. Leaks and rumors indicated complications with autonomous driving capabilities, resulting in a downgrade from Level 4 to Level 2+. This change meant that the driver would still require attention on the road, which did not align with Apple’s standards.
Additionally, Apple adheres to an “all-or-nothing” ideology, setting high standards and refraining from product release until those standards are met. This ideology reportedly played a significant role in the discontinuation of the electric car project.
Moreover, the electric vehicle industry faces challenges such as high initial costs, inadequate charging infrastructure, limited range, and slower adoption rates compared to gasoline vehicles.