Nothing has entered into a celebrity partnership with Ranveer Singh to announce the upcoming launch of Phone 2(a). The new smartphone is set to debut on March 5, and the renowned Bollywood actor will play a key role in promoting the device through visual content.
Nothing aims to enhance its relevance to everyday smartphone users by leveraging the popularity of Singh, a highly recognizable figure. The company revealed that the actor will be featured in digital, print, and TVC campaigns promoting the Phone 2(a) in a press release.
Expressing his excitement about the collaboration, Singh stated, “I am absolutely thrilled to join forces with Nothing. From the moment I first laid eyes on their brand aesthetic and incredible designs, I knew this partnership was meant to be.”
Nothing is scheduled to launch the Phone 2(a) on March 5, featuring a custom Dimensity 7200 Pro chip. It is anticipated to be priced at around INR25,000, equivalent to approximately $300/€280.