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Apple is widely recognized as a leader in the smartphone industry. However, according to Honor CEO George Zhao, the company needs to do more than just focus on performance and camera quality to improve.
“We feel a little disappointed when this is something everyone can expect before the launch,” Zhao expressed. Despite lacking significant innovation, he believes the iPhone 15 series will still enjoy good sales.
As an Android manufacturer, Zhao is not impressed solely by features like USB-C and a periscope. He points out that Apple’s biggest shortcoming lies in its form factor, as the company still only sells bar phones.
In contrast, competitors have made significant advancements in foldable phone technology over the past few years. Honor, for example, showcased the unique Honor V Purse concept and is planning to launch the device in China tomorrow. While the “wallet” design may be a gimmick to attract attention, the real value of the V-wallet lies in being an unusually thin foldable phone, measuring only 9mm when closed. Further details about the device are expected to be revealed tomorrow.
There have long been rumors that Apple is working on foldable prototypes, but none of them have reached a final design stage (as far as we know). One of the latest reports suggests that Apple is developing a foldable laptop, which is likely to be unveiled no earlier than 2025 and released the following year. Although there has also been speculation about foldable iPhones and iPads, those are likely several years away as well.
It’s not just Honor; Samsung is also showcasing its foldable devices to demonstrate its lead over Apple and entice consumers to switch. However, Apple’s current focus is on augmented reality/virtual reality (AR/VR) as the next big thing in electronics. Even the iPhone 15 Pro duo supports spatial video, highlighting Apple’s commitment to AR/VR technology.