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Nothing’s CEO, Carl Pei, launched the new affordable CMF by Nothing sub-brand in early August. Shortly after, the company registered an upcoming smartwatch and a pair of true wireless earbuds in India. Last month, a major leak disclosed the first three products set to be released under this new name.
The leak also included a rumored announcement date for the smartwatch, earbuds, and charger trio: September 26. Today, Nothing itself has confirmed this date, at least for the Indian market. The confirmation comes directly from Manu Sharma, Vice President, and General Manager of Nothing India. Therefore, this announcement is as official as it gets.
Mark your calendar, CMF at Nothing launch on September 26. pic.twitter.com/3bg3TFsZkU
— Manu Sharma (@buildingnothing) September 14, 2023
Sharma hasn’t teased any devices yet, but the CMF by Nothing tagline is visible in his post on X: “Wonderful by design”. It is clear that design will play an integral role in the CMF range, alongside affordability, of course. Based on the aforementioned leak, the first products to be released are sure to turn heads, mainly due to their bold color choices.
What remains to be seen is whether the September 26 launch is exclusive to the Indian market, as that’s the only place where we’ve seen the certified accessories so far. Alternatively, it could be a global launch. Come to think of it, this is a great question regarding the CMF by Nothing sub-brand as a whole. We don’t know what to expect in terms of distribution yet, but we assume everything will be clarified on September 26th. Stay tuned and keep an eye out for updates.