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Germany-based mobile marketing platform Gamelight has won the prestigious Platinum Award for Best AI Tool at the dotComm Awards, a leading international competition celebrating outstanding achievements in web creativity and digital communication.
You may not have heard the name “Gamelight” before, but you’ve likely been impacted by it. The company has quickly become a major player in the mobile marketing world, boasting a large user base across numerous game recommendation platforms.
In fact, Gamelight is currently the world’s largest rewarded marketing platform, thanks to its revolutionary AI algorithm.
Reacting to the award, Gamelight co-founder Gunay Aliyeva remarked, “AI’s influence on the mobile marketing sector is undeniably profound, and we take great pride in spearheading this transformative shift.
The acknowledgment we’ve received from the dotComm Awards affirms the innovation of our platform and further fuels our drive to push the boundaries of what’s achievable in mobile marketing.”
Of course, this isn’t the first award Gamelight has won. It has also received two additional Platinum dotComm awards for Data Gathering and Implementation and for Best Digital Advertising Campaign.
In addition, the company recently received the prestigious Digiday Technology Award 2023 in the fiercely competitive Best Mobile Marketing Platform category.
So, how does Gamelight’s award-winning AI algorithm work?
Firstly, it delves into users’ gaming histories to collect information on user preferences, favored genres, prior interactions, and demographic information such as age, gender, location, and more.
Then, it uses this data to create highly personalized recommendations, resulting in better engagement and more lucrative monetization.
Among the games that have benefited from the Gamelight treatment in recent months is Bloodline: Heroes of Lithas from GOAT Games.
Tasked with increasing the game’s visibility in the US and the UK, Gamelight managed to provide a 43% return on ad spend by day seven, and 86% by day 30, exceeding the partner’s D30 goal by 162%.
Moreover, through Gamelight, Bloodline: Heroes of Lithas achieved 410% higher ARPU compared to the advertising methods used in the past by GOAT Games.
“We’re used to running UA campaigns that would take weeks or even months to learn and burn money,” says Alexander Cherpak, User Growth Head of GOAT Games. “With Gamelight’s smart algorithms, we got results from day 1. A simple dashboard saved us a lot of time in managing campaigns and scaling in no time.”
Source: Droid Gamers