HMD Global to establish its own HMD smartphone brand

HMD Global has been launching smartphones under the Nokia brand for the past six years. The independent Finnish company plans to expand its portfolio and will launch phones with its own HMD brand.

The announcement comes from Jean-Francois Baril, the co-founder, chairman, and CEO of HMD Global. In a friendly formal tone, Baril revealed on their LinkedIn page that both HMD and Nokia phones will co-exist, and customers should also expect a collaboration “with exciting new partners”.

In a lengthy post, Baril stated that HMD Global is “the fastest-growing 5G smartphone manufacturer year-on-year” and a leader in sustainability with the restorable Nokia devices launched in the past twelve months.

The company is now ready to “enter the market independently and create a new world for telecommunications focused on consumer needs”.

HMD prides itself on being “one of the largest smartphone companies in Europe” and will soon begin delivering “high-quality, affordable mobile devices” to consumers worldwide. Though no specific timeline was provided in the statement, we anticipate one will be revealed soon.