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You may or may not know, but all Nokia smartphones that have been launched in the past half-decade have been made by HMD Global. It is a Finnish smartphone manufacturer that has been releasing Nokia-branded smartphones and feature phones since 2016. The company is now ready to take the next big step in its journey as it has revealed plans to launch self-branded smartphones soon. Here is everything you need to know.
HMD Global Branded Smartphones Coming Soon
Jean-Francois Baril, Co-founder, Chairman, and CEO of HMD Global, shared a lengthy post on LinkedIn to reveal what’s next for the company. The main highlight of the post is obviously the announcement of HMD-branded smartphone plans. He described the step as a significant milestone in the evolution of the brand.
HMD Global will continue to launch Nokia-branded smartphones while also introducing their own smartphones. Additionally, the company plans to collaborate with new partners. Although the post does not disclose the identity of these partners, we should expect to hear about them in the future.
Baril said, “I am thrilled to announce a significant milestone in HMD’s evolution – the establishment of an original HMD brand. You can expect to see a new portfolio of HMD branded mobile devices, as well as Nokia devices and collaborations with exciting new partners. True to our values, HMD will continue to design for a more sustainable and affordable future for people. We will craft technology that is obsessed with the user experience and anticipates people’s needs.”
He further revealed that HMD Global is now the fastest-growing 5G smartphone manufacturer year on year. The company has been making Nokia smartphones and feature phones for the last six years and is now ready to move forward as an independent brand. While we do not know the specific details of the smartphones to come, the announcement suggests that the initial releases may fall towards the lower end of the price spectrum.
HMD Global certainly has no shortage of experience and resources when it comes to making smartphones. However, until now, its focus has solely been on Nokia smartphones. That focus will undoubtedly shift significantly once they start developing two different brands. Additionally, the smartphone market is highly competitive, with new brands entering quite often, but only a few are able to survive in the long run.
The most recent HMD Global smartphone launch in India is the Nokia G42 5G. This phone is equipped with the Qualcomm Snapdragon 480+ chipset, 50MP triple rear cameras, a 90Hz display, and a 5,000mAh battery. It runs on Android 13 and is assured of receiving two major Android OS upgrades.