Volkswagen’s currywursts are more popular than their EVs

Volkswagen’s currywurst is almost as famous as the Beetle and the Golf. It is internally referred to as item 199 398 500 A and is by far the best-selling Volkswagen ever. But in times when more and more attention is being paid to animal suffering and climate impact, the German manufacturer thought it should set a good example in 2021. The famous sausage was replaced in one of the more than 30 Volkswagen canteens (that of the management, where assembly line employees also sit) with a vegetarian and a vegan version. Meat was banned. But then the people revolted…

Baked Camembert

Anyone who ever goes out for a meal in Germany knows that vegetarians get off badly. The schnitzels are still flying around you and if you don’t eat meat, you have to make do with a vegetarian lasagna or baked Camembert. So it was brave that Volkswagen decided two years ago to make one of its many canteens meat-free. It did, however, cause a lot of commotion. Former Chancellor Gerhard Schröder (and friend of Putin) was furious and tweeted that it would never have happened if he had still been on the supervisory board.

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But Germans and meat turn out to go together again like Bert and Ernie, Mercedes and Benz. The new CEO Thomas Schäfer, who took office a year ago, is also committed to his sausage. “Let’s have a currywurst,” he said in a video introducing himself to staff. After two years, the menu in the canteen has therefore been adjusted. Since August 7, you can eat meat and fish again and soon the currywurst will also return. Although it is not known exactly when.

More popular than an ID.3

The currywurst is so popular that its sales increased during the corona period. It was even delivered to employees’ homes. The sausage is now more popular than before the pandemic – If only the electric models from Volkswagen didthey may think in the Volkswagen offices …